SILLAGE — les prompts.

Tous les prompts de la campagne, dans l'ordre du dossier. Chacun existe en deux versions : celui de SILLAGE, et le template générique à remplir avec ton produit. Le bouton Copier met le prompt dans le presse-papier.

Sommaire
  1. L'identité SILLAGE.
  2. SILLAGE — Eau de parfum 50 ml
  3. La coiffeuse de marbre
  4. Les caustiques du verre
  5. Le geste au cou
  6. À demi enfoui
  7. La vitrine, la nuit
  8. Le lin froissé
  9. Dans la fumée
  10. Vue de dessus
  11. Hyper motion
  12. Spot TV
  13. D'abord l'image fixe
  14. Puis on l'anime

L'identité SILLAGE.

La planche de marque se génère d'un coup, avec quatre visuels déjà produits en référence : le modèle ne redessine rien, il compose. Logo, palette, typo et imagerie sortent sur une seule page — c'est la pièce qui fait passer une série d'images pour une marque.
Le prompt — SILLAGE
Design a single BRAND IDENTITY BOARD for the fictional brand SILLAGE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark SILLAGE very large, set in a fine high-contrast serif for the wordmark and a wide letter-spaced sans for captions
· under it, the descriptor EAU DE PARFUM in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: AMBRE #C08B3E, SABLE #E4D5BE, LAITON #A78martin
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — warm, intimate, French perfumery. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Le template générique — remplace par TON produit
Design a single BRAND IDENTITY BOARD for the fictional brand [BRAND NAME], presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark [BRAND NAME] very large, set in [TYPEFACE FOR THE WORDMARK] for the wordmark and [TYPEFACE FOR THE CAPTIONS] for captions
· under it, the descriptor [PRODUCT DESCRIPTOR] in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: [COLOUR 1 #HEX], [COLOUR 2 #HEX], [COLOUR 3 #HEX], [COLOUR 4 #HEX], [COLOUR 5 #HEX]
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — [THREE ADJECTIVES THAT DEFINE THE BRAND]. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

SILLAGE — Eau de parfum 50 ml

Point de départ de toute la campagne : le produit, généré seul sur fond neutre. C'est lui qu'on passe ensuite en référence dans chaque visuel — le décor change, le flacon ne bouge pas. Un flacon de verre est le pire cas possible pour un modèle : il refracte, il reflète, il n'a pas de contour stable. D'où le niveau de détail imposé — « deep bevelled base that refracts the light », « caustic pool of light ». Sans ces mots, le verre devient du plastique.
Le prompt — SILLAGE
Ultra high-end commercial packshot of a 50ml perfume bottle standing upright, centred, on a seamless warm sand backdrop with a soft graduated falloff. The bottle is a heavy square block of thick clear glass with a deep bevelled base that refracts the light, filled with a pale amber liquid, and topped with a solid brushed-brass cap. Across the front, the wordmark SILLAGE is printed in fine letter-spaced dark bronze capitals, small and perfectly legible, with EAU DE PARFUM in tiny caps beneath. Studio lighting: one large softbox behind and above for a long vertical highlight through the glass, a tight rim light on each edge, a caustic pool of light on the surface under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Le template générique — remplace par TON produit
Ultra high-end commercial packshot of a [PRODUCT TYPE AND SIZE] standing upright, centred, on a seamless [BACKGROUND COLOUR] backdrop with a soft graduated falloff. The [PRODUCT] is [ITS SHAPE + MATERIAL 1 + THE OPTICAL DETAIL THAT MUST BE RENDERED], filled with [WHAT IS INSIDE AND ITS COLOUR], and topped with [MATERIAL 2 + ITS FINISH]. Across the front, the wordmark [BRAND NAME] is printed in [HOW IT IS SET: weight, spacing, colour], small and perfectly legible, with [THE SECONDARY LINE] in tiny caps beneath. Studio lighting: one large softbox [WHERE IT SITS] for a long vertical highlight [THROUGH OR ALONG WHAT], a tight rim light on each edge, [THE SHADOW OR CAUSTIC ON THE SURFACE] under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.

La coiffeuse de marbre

Le plan qui pose le monde de la marque. Foulard de soie, miroir ancien, rose séchée : trois objets, pas plus, et tous plus vieux que le produit. C'est ce décalage qui fabrique l'idée de parfumerie française sans qu'on ait à l'écrire.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a dark marble vanity at dusk: the bottle standing among a folded silk scarf, an antique hand mirror and a single dried rose, one warm lamp raking from the left. Deep shadow, editorial still life, 85mm.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a [SURFACE MATERIAL] vanity at [TIME OF DAY]: the [PRODUCT] standing among [OBJECT 1], [OBJECT 2] and [OBJECT 3], one [LIGHT SOURCE] raking from the [DIRECTION]. Deep shadow, editorial still life, 85mm.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Les caustiques du verre

Le plan qui vend l'épaisseur du flacon. La lumière traverse le biseau et se casse en bandes colorées : c'est le poids du verre qui justifie le prix, et rien d'autre ne le raconte. Le wordmark reste net au bord du cadre pour ancrer la marque.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the bevelled base of the bottle: the thick glass refracting the amber liquid into caustic bands of light, the wordmark just in frame and razor sharp. 100mm macro, backlit, ultra shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the [OPTICAL PART OF THE PRODUCT]: the [MATERIAL] refracting [WHAT IS INSIDE] into [THE LIGHT EFFECT], the wordmark just in frame and razor sharp. 100mm macro, backlit, ultra shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Le geste au cou

Le plan qui montre à quoi ça sert — et le seul de la série où le produit est au bord du cadre. On vend la brume et la peau, pas le flacon. Un seul geste, une seule émotion : la règle du Module 1.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close crop of a woman's neck and jaw as she sprays, the fine mist caught in a shaft of low sun, the bottle held at the edge of frame. Golden hour rim light, skin texture visible, cinematic.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close crop of [THE BODY PART THE PRODUCT ACTS ON] as [THE SINGLE GESTURE], [WHAT THE PRODUCT RELEASES] caught in [THE LIGHT THAT REVEALS IT], the [PRODUCT] held at the edge of frame. Golden hour rim light, skin texture visible, cinematic.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

À demi enfoui

Aucun décor, aucun accessoire : le produit est traité comme un objet trouvé. Ce plan-là ne vend pas l'usage, il vend une note olfactive — le sable et le vent chaud disent l'ambre mieux qu'une liste d'ingrédients.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the bottle half-buried in fine warm sand, wind lifting a thin veil of grains across it, low sun raking. Minimal, arid, hard shadow, editorial.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] half-buried in [A RAW NATURAL MATERIAL THAT ECHOES ITS SCENT OR ORIGIN], [WHAT THE WIND OR WEATHER DOES TO IT], low sun raking. Minimal, arid, hard shadow, editorial.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

La vitrine, la nuit

Le seul plan qui montre le produit là où on l'achète. Les reflets le dédoublent au lieu de le gêner : dans le luxe, la vitrine est un argument de statut, pas un décor. C'est le visuel qui sert en bannière et en affichage.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the bottle alone on a mirrored plinth inside a lit department store vitrine at night, reflections doubling it, city bokeh in the glass. Nocturnal, luxurious, wide.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] alone on a mirrored plinth inside a lit [RETAIL SETTING] at night, reflections doubling it, [WHAT IS VISIBLE THROUGH THE GLASS] in the glass. Nocturnal, luxurious, wide.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Le lin froissé

Lumière du matin, tissu chiffonné, flacon couché. Volontairement le plan le moins mis en scène de la série : il sert de respiration entre deux images léchées et rend l'ensemble crédible.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the bottle lying on its side on rumpled raw linen, morning light through a sheer curtain, the brass cap catching one highlight. Soft, intimate, tactile.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] lying on its side on rumpled [RAW FABRIC], morning light through [WHAT DIFFUSES IT], the [METAL OR ACCENT PART] catching one highlight. Soft, intimate, tactile.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Dans la fumée

Fond noir, une seule source dure, un filet de fumée. Ce plan-là n'existe que pour une chose : tenir la vignette sur une grille Instagram, là où une photo chargée devient illisible. La fumée fait aussi office de preuve — elle rend l'invisible visible.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the bottle standing in a slow drift of incense smoke against a deep charcoal void, one hard side light carving its edges. Moody, sculptural, high contrast.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] standing in a slow drift of [WHAT MAKES THE INVISIBLE VISIBLE] against a [DARK BACKGROUND COLOUR] void, one hard side light carving its edges. Moody, sculptural, high contrast.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Vue de dessus

Le plan de clôture : symétrie stricte, ombre à 45°, et surtout beaucoup de vide autour. C'est ce vide qui laisse la place à un titre ou à un prix quand l'image part en publicité.
Le prompt — SILLAGE
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a strict overhead flat lay on warm sand: the bottle lying flat dead centre, surrounded by dried amber resin, a sprig of iris and the brass cap, arranged with generous negative space. Hard shadow at 45 degrees, graphic symmetry.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a strict overhead flat lay on [BACKGROUND COLOUR]: the [PRODUCT] lying flat dead centre, surrounded by [OBJECT 1], [OBJECT 2] and [OBJECT 3], arranged with generous negative space. Hard shadow at 45 degrees, graphic symmetry.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [THE SIGNATURE MATERIAL EFFECT OF YOUR PRODUCT] and premium editorial finish.

Hyper motion

Dix secondes, onze plans, aucune personne. Le flacon lévite et tourne, seul le fond change à chaque coupe — toujours dans la même palette. C'est le format le plus rentable : pas de casting, pas de lieu, pas d'autorisation de tournage, et il tient sur n'importe quel produit.
Le prompt — SILLAGE
SCENE CONTEXT
A 10-second vertical kinetic product spot for SILLAGE, a luxury eau de parfum. No people, no location. A single warm amber colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the amber and sand palette.

ACTIVE REFERENCES
@image1 - the SILLAGE bottle. A 50ml perfume bottle: a heavy square block of thick clear glass with a deep bevelled base that refracts light, filled with pale amber liquid, topped with a solid brushed-brass cap, the wordmark SILLAGE printed in fine letter-spaced dark bronze capitals with EAU DE PARFUM in tiny caps beneath. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a dark bronze reflective mirror floor enters frame. Each shot uses one backdrop from the amber and sand palette: smooth amber gradient, warm sand bokeh, crossing brass light bars, drifting golden haze, or a deep bronze field.

FIRST FRAME / BLOCKING
Frame opens in extreme macro on light refracting through the bevelled glass base into caustic bands, a warm amber glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across caustics travelling through thick glass.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle levitating and rotating on a warm amber gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a burst of amber droplets exploding outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of amber liquid coils around the levitating bottle on sand bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the bottle levitating between crossing brass light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the brushed brass cap, a hard highlight sliding around its knurled edge.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting golden haze, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the letter-spaced SILLAGE wordmark, a highlight crossing each capital.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the bottle, the brass cap filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The amber of the liquid matches into a amber light bar, camera arcing at 30 km/h across a deep bronze void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle descends and lands on a dark bronze reflective mirror floor, settling with its reflection, camera pushing in steadily.

ACTION
Caustics travel through glass. The bottle levitates and rotates. Amber droplets burst outward. A ribbon of liquid coils around it. A highlight slides around the brass cap. The wordmark fills frame. The bottle lands on a bronze mirror floor and settles.

PHYSICS
The bottle is 50 ml of liquid in a heavy glass block, roughly 300 grams. The glass refracts with true caustics. The droplets burst with real surface tension. The bottle lands with a small hard settle and a true reflection.

LIGHTING
Hard specular key from camera-left at 4600K raking across the bottle, a tight rim light on the right edge, warm brass practicals in the background. White balance fixed at 4600K. Atmospheric haze at 20%.

COLOR GRADE
60:30:10 - warm amber dominant, sand secondary, brass accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a glass chime, a fine atomiser hiss, a liquid swirl, a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: thick clear glass block, deep bevelled base, pale amber liquid, brushed brass cap, the letter-spaced SILLAGE wordmark and EAU DE PARFUM beneath, all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
Le template générique — remplace par TON produit
SCENE CONTEXT
A 10-second vertical kinetic product spot for [BRAND NAME], [WHAT THE PRODUCT IS]. No people, no location. A single [COLOUR 1] and [COLOUR 2] colour world, the [PRODUCT] levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the [PALETTE NAME] palette.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — shape, materials, what is inside, every word written on it and where it sits]. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a [REFLECTIVE FLOOR MATERIAL] mirror floor enters frame. Each shot uses one backdrop from the [PALETTE NAME] palette: [BACKDROP 1], [BACKDROP 2], [BACKDROP 3], [BACKDROP 4], or [BACKDROP 5].

FIRST FRAME / BLOCKING
Frame opens in extreme macro on [THE ONE OPTICAL OR MATERIAL DETAIL THAT SELLS THE PRODUCT], [WHAT GLOWS BEHIND IT].

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across [THE MAIN SURFACE OR OPTICAL EFFECT].
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the [PRODUCT] levitating and rotating on [BACKDROP 1].
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, [THE MATTER THE PRODUCT CONTAINS OR RELEASES] bursting outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as [A MATERIAL THAT COILS OR UNFURLS] around the levitating [PRODUCT] on [BACKDROP 2].
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the [PRODUCT] levitating between crossing [ACCENT COLOUR] light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on [THE CRAFTED DETAIL], a hard highlight sliding around it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through [DRIFTING ATMOSPHERE], the [PRODUCT] flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the [WORDMARK], a highlight crossing each letter.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the [PRODUCT], the [TOP PART] filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The [ACCENT COLOUR] of [WHERE IT SITS ON THE PRODUCT] matches into a [ACCENT COLOUR] light bar, camera arcing at 30 km/h across a [DARK VOID COLOUR] void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The [PRODUCT] descends and lands on a [REFLECTIVE FLOOR MATERIAL] mirror floor, settling with its reflection, camera pushing in steadily.

ACTION
[THE ELEVEN BEATS RESTATED IN ONE SHORT SENTENCE EACH, IN THE SAME ORDER].

PHYSICS
The [PRODUCT] is [ITS REAL CONTENT AND WEIGHT]. [HOW ITS MATERIAL BEHAVES OPTICALLY]. [HOW WHAT IT CONTAINS BEHAVES WHEN IT MOVES]. [HOW IT LANDS].

LIGHTING
Hard specular key from camera-left at [COLOUR TEMPERATURE] raking across the [PRODUCT], a tight rim light on the right edge, [ACCENT COLOUR] practicals in the background. White balance fixed at [COLOUR TEMPERATURE]. Atmospheric haze at [PERCENTAGE].

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, [THE PHYSICAL SOUNDS THE PRODUCT ITSELF MAKES], a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] design stays identical to @image1 in every shot: [THE FOUR OR FIVE FEATURES THAT MUST NEVER CHANGE], all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.

Spot TV

L'inverse exact de l'hyper motion : caméra posée sur dolly et grue, jamais à l'épaule, quatre temps de deux secondes et demie. Un lieu, une personne, une progression. C'est ce qu'on vend le plus cher parce que ça ressemble à une vraie pub — et la ligne ABSOLUTELY NO PACKSHOT est là pour ça : dès que le modèle repose le flacon sur fond studio, le spot redevient une démo.
Le prompt — SILLAGE
SCENE CONTEXT
A 10-second vertical commercial spot for SILLAGE, a luxury eau de parfum. Dusk in a Paris apartment as a woman gets ready to go out. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.

ACTIVE REFERENCES
@image1 - the SILLAGE bottle. A 50ml perfume bottle: a heavy square block of thick clear glass with a deep bevelled base, pale amber liquid, a solid brushed-brass cap, the wordmark SILLAGE in fine letter-spaced dark bronze capitals with EAU DE PARFUM beneath. 100% matches the reference.

LOCATION MAP
A Haussmann bedroom: a cluttered marble dressing table, a tall window with the blue hour outside, a silk slip over a chair back, one warm lamp. The set contains only what is listed here.

FIRST FRAME / BLOCKING
Frame opens wide on the dressing table as the last daylight fades and the lamp takes over.

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent across the bedroom toward the dressing table at 2 km/h, the bottle catching the lamp.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a woman in her thirties in a silk slip lifts the bottle and sprays once at the side of her neck.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as she fastens an earring in the mirror, the bottle standing among her things in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as she leaves frame, the bottle alone on the marble with the lamp behind, the wordmark legible.

ACTION
Daylight fades and a lamp takes over. A woman lifts the bottle and sprays at her neck. She fastens an earring in the mirror. She leaves and the bottle stays on the marble.

PERFORMANCE
She moves unhurried and private, the way someone moves alone before going out. Nobody performs for the lens.

PHYSICS
The bottle is roughly 300 grams of glass with a hard contact sound on marble. The atomiser releases a fine mist that disperses. Silk falls with real weight.

LIGHTING
Warm lamp at 2800K from camera-right, cold blue hour spilling from the window on the far side, deep shadow between. Atmospheric haze at 10%.

COLOR GRADE
60:30:10 - warm amber dominant, blue-hour secondary, brass accent.

AUDIO
Diegetic only: quiet room tone, a fine atomiser hiss, an earring set down on marble, a distant street below. No dialogue, no subtitles.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: thick clear glass block, bevelled base, pale amber liquid, brushed brass cap, the SILLAGE wordmark and EAU DE PARFUM legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Le template générique — remplace par TON produit
SCENE CONTEXT
A 10-second vertical commercial spot for [BRAND NAME], [WHAT THE PRODUCT IS]. [TIME OF DAY] in [THE PLACE] as [WHO] [WHAT THEY ARE DOING]. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION]. 100% matches the reference.

LOCATION MAP
[THE SET, DESCRIBED ONCE: furniture, light sources, what is on the walls, what is visible through the window]. The set contains only what is listed here.

FIRST FRAME / BLOCKING
Frame opens wide on [THE FIRST THING WE SEE] as [THE CHANGE THAT STARTS THE FILM].

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. [THE SLOW OPENING MOVE, ITS SPEED, WHERE IT ENDS].
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. [THE MOVE] as [THE PERSON] [THE SINGLE GESTURE THEY MAKE WITH THE PRODUCT].
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. [THE MOVE] as [THE WIDER MOMENT], the [PRODUCT] [WHERE IT SITS IN THE FRAME].
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. [THE FINAL MOVE THAT LEAVES THE PRODUCT ALONE IN FRAME, WORDMARK LEGIBLE].

ACTION
[WHAT ACTUALLY HAPPENS, ONE SHORT SENTENCE PER BEAT].

PERFORMANCE
[HOW THE PERSON MOVES AND WHY]. Nobody performs for the lens.

PHYSICS
The [PRODUCT] is roughly [ITS REAL WEIGHT] with [THE SOUND IT MAKES ON THE SET SURFACE]. [WHAT IT RELEASES AND HOW IT DISPERSES]. [HOW THE FABRICS OR MATERIALS AROUND IT BEHAVE].

LIGHTING
[THE PRACTICAL LIGHT IN THE ROOM] at [COLOUR TEMPERATURE] from [DIRECTION], [THE CONTRASTING LIGHT] from the far side, deep shadow between. Atmospheric haze at [PERCENTAGE].

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Diegetic only: [THE THREE OR FOUR SOUNDS THE SCENE ITSELF MAKES]. No dialogue, no subtitles.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] design stays identical to @image1 in every shot: [THE FEATURES THAT MUST NEVER CHANGE, INCLUDING THE TEXT]. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the [PRODUCT] is never shown isolated on a studio backdrop and never appears without a person in the scene.

D'abord l'image fixe

On ne génère jamais une vidéo UGC d'un coup. On fabrique d'abord cette image fixe en GPT Image 2, on la valide, et seulement ensuite on l'anime. Rater le fixe coûte 0,20 $, rater la vidéo sept fois plus.

Tout le prompt travaille à tuer le beau : pas de flou d'arrière-plan, pas d'étalonnage, pas de lumière de studio, du bruit de capteur, un cadrage raté, de la peau non retouchée. C'est exactement l'inverse des huit visuels précédents — et c'est pour ça qu'il est écrit en prose et pas en JSON.
Le prompt — SILLAGE
Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.

A woman in her late thirties, warm olive skin, dark hair pinned up loosely, subtle makeup, small gold studs, wearing a silk camisole. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.

SETTING — her bedroom at dusk, a cluttered dressing table beside her, a lamp on. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.

FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.

IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.

SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.

THE PRODUCT — they hold the bottle low near the collarbone in one hand. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Le template générique — remplace par TON produit
Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.

[THE PERSON: age, skin, hair, plain unbranded clothing]. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.

SETTING — [A REAL ROOM WHERE THIS PRODUCT ACTUALLY LIVES], [WHAT IS VISIBLE AROUND THEM]. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.

FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.

IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.

SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.

THE PRODUCT — [HOW THEY HOLD IT AND WHERE ON THE BODY]. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

Puis on l'anime

L'image validée devient la première frame de la vidéo. Un seul plan sans coupe, et la personne dit exactement deux répliques : une au début, une à la fin. Les deux temps du milieu sont marqués SILENT — c'est ce silence écrit noir sur blanc qui empêche le modèle d'inventer du dialogue. Et la réplique 1 n'est pas un argument, c'est une objection.
Le prompt — SILLAGE
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.

They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I get asked what I'm wearing about twice a week."
Line 2, at the very end: "It stays on my skin all day. That's the whole thing."
Between the two lines they say NOTHING at all — silent, only acting.

Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the bottle up close to the lens and holds it there, slowly rotating it so the SILLAGE wordmark turns fully toward the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they spray once at the side of the neck and tilt their head, eyes closing for a beat.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.

Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.

The product stays exactly as in the frame in every beat: the thick clear glass block, the amber liquid, the brushed brass cap and the letter-spaced SILLAGE wordmark, sharp and unchanged, never distorted, never resized and never losing its text.

Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Le template générique — remplace par TON produit
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.

They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "[THE OBJECTION OR THE ODD FACT THE VIEWER ALREADY HAS IN MIND]"
Line 2, at the very end: "[WHAT THEY KEPT DOING WITH IT — never a slogan]"
Between the two lines they say NOTHING at all — silent, only acting.

Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the [PRODUCT] up close to the lens and holds it there, slowly rotating it so the [WORDMARK] turns fully toward the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: [THE ONE REAL GESTURE OF USE, DONE ONCE].
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.

Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.

The product stays exactly as in the frame in every beat: [THE FOUR FEATURES AND THE WORDMARK THAT MUST NEVER CHANGE], sharp and unchanged, never distorted, never resized and never losing its text.

Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.